2025 SASFAA Annual Conference

Celena Tulloss, FAAC, serves as the Assistant Vice President for Enrollment Management and Executive Director of Financial Aid and Scholarships at Auburn University, in Auburn, Alabama. Celena has spent over 20 years in the financial aid field, from leading a small private institution... Read More →

Kennedy & Company is excited to be back with SASFAA this year.Founded over 10 years ago, we are an education focused consulting and technology services company committed to helping our clients solve tough challenges.We are headquartered in Virginia and our team includes former financial aid administrators, admissions professionals, student affairs practitioners, and leaders from the business sector. We once sat where you are, and our varied experiences and full-time roles at Kennedy & Company ensure that we are available even at the busiest times of the year.We collaborate to bring you best-fit strategies and technologies for a holistic solution that ensures success. We focus on:Enrollment StrategyAid LeveragingSuccess/RetentionStrategic PlanningFinancial SustainabilityOrganizational/Operational PlanningDiversity, Equity, and InclusionTech... Read More →

Zita Barree has been the Director of Financial Aid at Hampden-Sydney College for almost 14 years. H-SC is an all-male liberal arts private college located near Farmville, Virginia. She has worked in the financial aid profession in Virginia for over 28 years. She is a former President... Read More →

Amy Berrier Gerber is the current Associate Director of Financial Aid at Central Carolina Community College.  She has been in the financial aid industry for almost 30 years.  Amy has served as NCASFAA and SASFAA President and has served on NASFAA's Board of Directors.  She has... Read More →

Brenda M. Brown is the Vice President of Campus Partnerships for College Aid Services. She joined as a member of the leadership team in 2018 after retiring from the University of Miami, where she earned her BBA and worked for nearly 35 years. She assist with recruiting talent, supervises... Read More →

Dr. Forrest Stuart is the vice president for enrollment management at Lafayette College in Easton, Pennsylvania. Prior to assuming this role at Lafayette, Dr. Stuart served as Lafayette’s assistant vice president for financial aid. Prior to joining Lafayette in January 2019, Dr... Read More →

Through our non-credit tested, no cosigner student loan program, Funding U strives to be the leading source of responsible and affordable financing for those high-academic performing students who find themselves unable to secure funding from traditional FICO-based alternative providers.Mission-driven... Read More →

Maria has been at Mercer University since 2000. She currently serves as the  Associate Vice-President of Student Financial Planning. She has served GASFAA in many capacities including being 2017-2018 Secretary, 2020-2021 President and is currently the Virtual Training Chair on the... Read More →

Emmilee Mitchell is the Director of Financial Aid Operations and Compliance at Mercer University with 12 years of financial aid experience. Emmilee has been involved with GASFAA serving in various positions on the board and volunteering for multiple committees. She is currently serving... Read More →

Kathleen Roebuck works at Monogram as a Regional Manager covering the SASFAA region. She supports schools and borrowers with the ABE, Custom Choice, Union Federal, and AAA Advantage private student loan programs. She has spent her career in the higher education arena working in both... Read More →

Sarah Baumhoff, FAAC® is the Director of Student Support, Office of Scholarships and Financial Aid at Kennesaw State University. Sarah has served in a variety of roles in both public and private institutions for the last 29 years in financial aid since her time as a work-study student... Read More →

Heather started her career in financial aid in 2002 as a counselor at a small college in northern WI.  During the 14 years there she served in every role within the office making her way to director level in 2010.  In 2016 she moved to Georgia Southern Univeristy to serve as their... Read More →